Newegg reaches PC builders with product feed ads
Newegg reached PC builders with relevant product feed and seasonal campaigns through ChatGPT Ads, driving high-quality traffic to Newegg.com.
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3x
return on ad spend across campaigns over a 28-day period
7x
return on ad spend during the two-week Fantastech Sale campaign
Meeting PC builders at the moment of decision
For Newegg, an online retailer specializing in computer parts and electronics, reaching the right shopper matters as much as reaching a large audience. Electronics can be a thin-margin business, and the marketing team manages its budget around a straightforward goal to bring qualified traffic to Newegg.com.
The most valuable opportunity is reaching customers still deciding what to buy, which components to choose, and where to purchase. That is what drew Newegg to ChatGPT Ads: an opportunity to build consideration with PC builders while they are actively researching and weighing their options.
“We want Newegg to be part of the conversation when someone is researching what to buy. Showing up in ChatGPT helps us build consideration at that moment.”
Acer Aspire Desktop Computer Intel Core i5-14400, Intel UHD Graphics 730, 8GB DDR5, 512 GB PCIe SSD, Windows 11 Home 64-bit - TC-1775-UR11
NeweggPairing always-on product feed campaigns with seasonal campaigns
Newegg’s approach combines evergreen product feed campaigns with seasonal campaigns designed around moments of elevated demand. To create a product feed campaign, the team uploads its product feed to Ads Manager, which automatically generates ads for the products the team designates. For Newegg, the value lies in specificity. PC builders are not just shopping for electronics—they are researching particular products, components, and technical requirements. Product feed ads allow Newegg to meet that intent with ads highlighting the specific product details and specifications shoppers are looking for.
“Our customers are often looking for something very specific. Product feed ads help us show them the right components while they’re actively researching their next build.”
Alongside its evergreen feed, Newegg runs standard CPC campaigns for seasonal events, including its Fantastech Sale. The team set up these campaigns to capture demand when shoppers are researching deals and preparing to make a purchase. Concentrating additional investment during these moments allows Newegg to make the most of its marketing budget while maintaining its always-on presence with PC builders.
High-quality website traffic drives encouraging early results
Across its campaigns, Newegg recorded a 3x return on ad spend over 28 days. One of its most encouraging early results came during the Fantastech Sale, one of its major annual retail events: the dedicated two-week campaign delivered a 7x return on ad spend. For Newegg, these results reinforce its strategy of pairing evergreen campaigns with seasonal ones and scaling investment during periods of heightened demand. Compared with other channels, Newegg found that visitors referred from ChatGPT were more likely to convert and make a purchase. For the team, this is particularly encouraging because it directly supports Newegg’s core marketing goal: bringing high-quality, relevant traffic to Newegg.com.
Building on early momentum with conversion-optimized campaigns
Looking ahead, Newegg plans to test conversion-optimized cost-per-click (oCPC) campaigns and continue refining its approach with support from OpenAI’s account team. The goal is to build on these early results by driving more downstream conversions while continuing to reach PC builders with relevant products at high-intent moments.