Launch before the rush
Complete your account, conversion measurement, and product catalog setup before holiday demand builds.
Reach holiday shoppers in ChatGPT
People turn to ChatGPT to find gift ideas, discover brands and compare products. Start your holiday campaigns early to reach them as they explore what to buy.
Create your holiday campaign
From early inspiration to purchase, shoppers turn to ChatGPT
>1.7B
Retail and ecommerce conversations now account for more than 1.7 billion prompts on ChatGPT each week.1
~43%
Approximately 43% of shopping-related ChatGPT conversations involved comparing and evaluating options.2
52%
U.S. product-search activity on ChatGPT rose 52% during the 2025 holiday season.3
94%
During Cyber Five 2025, U.S. product-search activity on ChatGPT increased 47% on average and 94% on Black Friday versus matched weekdays in the previous four weeks.4
Prepare your holiday campaigns
Plan for peak shopping moments
Align campaigns, budgets, and optimization with key holiday shopping dates.
Make your ads timely and relevant
Build distinct creative concepts around seasonal products, holiday offers, and shipping deadlines.
Measure, learn, and optimize
Use early performance signals to optimize continuously and scale what works.
1Source: OpenAI internal data, September 1–30, 2026
2Source: OpenAI internal data, September 21–October 18, 2026
3Source: OpenAI internal data, Nov 1–Dec 31 vs weekday-matched Oct 4–31
4Source: OpenAI internal data, Nov 27–Dec 1, 2025, compared with matched weekdays across the prior four weeks