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Advertise in ChatGPT

Reach people as they explore options, compare choices, and make decisions in ChatGPT, with relevant ads that fit naturally into the experience.

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ChatGPT conversation about building a backyard fence, followed by a relevant HarborWest Supply Co. ad for a cedar privacy panel.

Reach people in the moments that matter

People come to ChatGPT not just to find information, but to explore options, compare choices, and make decisions. That gives advertisers a new way to show up in ways that feel relevant and useful in moments of real intent.

Show up while people explore options and take action

Reach people in ChatGPT as they explore options, compare alternatives, weigh tradeoffs, and make informed decisions.

Go beyond keywords with richer context signals

In ChatGPT, people share richer context, enabling advertising that is more relevant, personalized, and useful.

Be part of the future of AI-native advertising

Reach customers in an advertising environment built around conversation, context, and real-time decisions.

How it works

Get started in a few steps

After you sign up, you’ll be taken into Ads Manager, where you can create your account, create campaigns, and access step-by-step Help Center resources.

1. Create your campaign

Set up your campaign, budget, and goal.

Get started

Screenshot of a web application interface with a Create dropdown menu open, displaying options for creating campaigns, ad groups, ads, and uploading bulk CSV files.

2. Add your ad details

Bulk upload your ad details, or create them directly in the tool.

Get started

Ads Manager interface showing a Simple Home Designs ad featuring a yellow armchair and a destination link.

3. Launch and learn

Measure results, edit campaigns, and optimize performance.

Get started

Analytics chart displaying monthly trends for impressions, conversions, and clicks, along with summary metrics and growth indicators.

Results from early advertisers on ChatGPT

Advertisers are already seeing the benefits of AI-native advertising.

“We want Newegg to be part of the conversation when someone is researching what to buy. Showing up in ChatGPT helps us build consideration at that moment.”

Alec Shao, Performance Marketing Manager

Built with user trust in mind

We’re taking a measured approach to advertising in ChatGPT. Our focus is on building an experience that is useful for advertisers while maintaining the trust people have in ChatGPT.